The importance of great photography when selling your house – 5 tips for interiors shots

Collaborative feature

We’ve all seen poor quality photographs of houses for sale that include images with strange angles, poor lighting and a false sense of scale. But what can you do to improve the sale-ability of your home?

They say that an image is worth a 1000 words. You need to make sure that those words are telling a positive story, something that shows off your home. To do this you can follow these 5 simple tips to improve your own photography and help sell your home…


Photography is simply drawing with light (photo = light, graph = draw) so it’s no coincidence that every photographer will look at the light available to them before touching their camera. Where does the light come from? Avoid shooting directly into the light and watch out for shadows if the light is behind you. What kind of light is in the room? If there is a good amount of light coming through windows and doors avoid adding unnatural light from lamps and ceiling lights. Do you need to add more light to the subject? Try to work with what you have, adding flash and other sources of light will confuse the viewer and can make ugly shadows.


Probably the most important area to consider when preparing your home for sale is that of furnishings. LDN Properties discuss this topic as part of their furnishing property before sale guide. This is also the part of a photo shoot where you can have the most fun. Start by decluttering to give you a blank canvas. This allows potential buyers to imagine themselves in what could become their home, rather than be distracted by your possessions.


The temptation with all modern lenses is to zoom them out as wide as possible to get the whole room in shot. Some lenses are so wide angle that you can fit a whole room in the frame from a very short distance. “Great” I hear you say! Not so fast – what you will get is a distorted image with straight lines appearing curved and items in the foreground appearing much larger than they actually are. Try to stand as far back from the opposite side/corner of the room as you can and only zoom the lens as wide as you need to.


A tripod is a must when trying to improve your interior photography. This doesn’t have to be expensive and, in fact, smaller, cheaper tripods are becoming very good value for money. The tripod will help in a few ways. Firstly, you won’t get camera shake when trying to take photographs in low lighting. Secondly, you can make sure that the camera is level, therefore you have the opportunity to get all horizontal lines looking correct. Thirdly, most modern cameras allow you to shoot them remotely or with a timer, you can therefore set up the tripod in the corner of the room and take a shot without having to stand behind the camera.


If you make sure your camera is positioned at the centre point in the room (height-wise) you will get a more realistic photograph of the space. Adding a little height or setting up the camera at eye-height can be a good way to help the viewer see the room through their own eyes. Almost never put the camera low down – this may look very artistically pleasing, but the resulting photograph will look peculiar.

Keep trying out your camera skills in different rooms, use alternative lighting and stage rooms in different ways. Have fun and enjoy the story telling of interior photography. By taking quality photos of your home interior, you maximise the chance of someone falling in love with your home before they’ve even been in it.

This article has been written in collaboration with a sponsor. All views are my own. All images are copyright of Andy Greenacre.